Розробки уроків - Англійська мова 8 клас за підручником О. Д. Карп’юк - 2016 рік
Unit 4. A DAILY, A WEEKLY, A MONTHLY
Lesson 52. THE PRESS IN THE USA
Цілі: вдосконалювати лексичні и граматичні навички; вдосконалювати навички читання й усного мовлення; розвивати культуру спілкування й мовленнєву реакцію учнів; розвивати пам'ять; виховувати зацікавленість у розширенні своїх знань і позитивне ставлення до читання періодичних видань.
Answer the questions.
1. What rubrics in newspapers or magazines do you like reading most of all?
2. Do you like reading political news?
3. Where do you usually know political or cultural news from?
4. Have you ever written to a newspaper or to a magazine?
2. Grammar practice
Do ex. 1, p. 191.
3. Listening and speaking
Listen to the text about the American press and answer the questions.
1. What was the most prestigious newspaper at the turn of the 20th century?
2. What role did the New York Times play in the American life in the 19th century?
3. What are significant American newspapers?
4. What things are the most materials of newspapers and magazines devoted to nowadays?
Most journalists consider the New York Times the nation’s most prestigious newspaper. Under Adolph S. Ochs, who bought the paper in 1896, the Times established itself as a serious alternative to sensationalist journalism. The paper stressed coverage of important national and international events a tradition which still continues. For many years the Times has been as a major reference tool by American libraries and standard reading for diplomats, scholars and government officials.
The New York Times is only one of many daily newspapers that have become significant shapers of public opinion. Among the most prominent are the «Washington Post», the «Los Angeles Times», the «Boston Globe» and the «Christian Science Monitor». The «Miami Herald», for instance, responded to the needs of Spanish-speaking residents by presenting expensive coverage of Latin America and printing a separate Spanish edition. Satellite technology has made possible the first genuinely nationwide newspapers — from the sober, thorough business paper, the «Wall Street Journal», to the bright colors and personality orientation of «USA Today».
But the largest readerships were won by magazines that catered to Americans’ increasing leisure time and appetite for consumer goods, such as «Cosmopolitan», the «Ladies Home Journal» and the «Saturday Evening Post». Publishers were no longer just selling reading material: they were selling readers to advertisers.
Discuss the situation with advertising in newspapers and magazines.
✵ Do you think that there are a lot of adverts in periodicals?
✵ Why does it happen so?
✵ Is there the similar situation in Ukraine?
4. Grammar practice
Do ex. 2, p. 192.
Do ex. 3, p. 192.
Do ex. 4, p. 192.
Look through the internet page and answer the questions.
1. What is Fleet Street famous for?
2. Why is it so called?
3. Has it been continuing to be the publishing centre in London?
Fleet Street is a street in London, England, named after the River Fleet, a London stream that now flows underground. It was the home of the British press until the 1980s. Even though the last major British news office, Reuters, left in 2005, the street’s name continues to be used as a metonym for the British national press.
History and location
Fleet Street began as the road from the commercial City of London to the political hub at Westminster. The length of Fleet Street marks the expansion of the City in the 14th century. At the east end of the street is where the River Fleet flowed against the medieval walls of London; at the west end is the Temple Bar which marks the current city limits, extended to there in 1329.
Publishing started in Fleet Street around 1500 when William Caxton’s apprentice, Wynkyn de Worde, set up a printing shop near Shoe Lane. More printers and publishers followed, mainly supplying the legal trade in the four Law Inns around the area. In March 1702, London’s first daily newspaper, The Daily Courant, was published in Fleet Street from premises above the White Hart Inn.
Fleet Street is now more associated with the law and its inns and barristers’ chambers, many of which are down alleys and around courtyards off Fleet Street itself, almost all of the newspapers thereabouts having moved to Wapping and Canary Wharf. The former offices of The Daily Telegraph are now the London headquarters of the investment bank Goldman Sachs. C. Hoare & Co, England’s oldest privately owned bank, has had its place of business here since 1690. An informal measure of City takeover business employed by financial editors is the number of taxis waiting outside such law firms as Freshfields at 11 p.m.: a long line is held to suggest a large number of mergers and acquisitions in progress.
The French-owned international news and photo agency Agence France Presse is still based in Fleet Street, as is the London office of D. C. Thomson & Co., creator of The Beano. The Secretariat of the Commonwealth Broadcasting Association is also an important Fleet Street address. Since 1995 Fleet Street has been the home of Wentworth Publishing, an independent publisher of newsletters and courses. In 2006 the Press Gazette returned to Fleet Street, albeit only briefly. The Associated Press and The Jewish Chronicle remain close by. The Daily Telegraph and Sunday Telegraph have recently returned to the centre of London after exile downriver in Canary Wharf, but are still a few miles away, near Victoria Station.
St Bride’s Church, just off the eastern end of Fleet Street, remains the London church most associated with the print industry. A plaque in the church records the vigils held for journalists held hostage in Lebanon in the 1980s and 1990s, including John McCarthy and Terry Anderson.
From Wikipedia, the free encyclopedia
What is the role of newspapers in society?
Do ex. 5-7, p. 193.