Матеріали для Нової української школи 1 клас - планування, розробки уроків, дидактичні та методичні матеріали, підручники та зошити

Підручник Англійська мова 9 клас для спеціалізованих шкіл з поглибленим вивченням англійської мови - Л.В. Калініна - Генеза 2017 рік

Unit 6 Your media literacy

6.4. Gender Roles in the Media

Word and Phrase Bank

• to adopt/overcome traditional gender roles;

• hall of fame;

• to change drastically/slightly;

• to be a full-time mother;

• to take on more challenging roles;

• to commit a crime;

• to suffer from drug abuse/teenage pregnancy;

• to be an advocate of equality amongst the sexes;

• staunch feminist;

• bias.

• Who wears the trousers in your family?

• to make all important decisions

• I guess the actual answer to your question is ...

• childcare

• to do housework/yard work

• to help on housework

Communication Box: How to express evaluation

• What do you think of ... ?

• How would you compare ... ?

• What are some of the pluses of ... ?

• What is on the minus side about ... ?

• ... can’t do without ... .

• I find it a bit frightening / boring / sad

• There is really no comparison.

• ... is much better than ... .

• The great thing about ... for me is ... because ... .

• Well, it’s a bit of a drag.

• It’s a waste of time, I’m afraid.

• It helps ... to keep abreast of time.

I. Go Ahead!

Read and say which of these media messages you can evaluate in the following way. Give your reasons.

Example: To me, commercials are a waste of time. On the one hand, they are too imposing, on the other hand, each of them is meant for its target audience.

II. Reading

Read the following letter of complaint about discrimination of gender on advertisements and say which arguments you agree or disagree with.

Letter of Complaint

Dear Manager,

RE: Discrimination of gender on our advertisements

I am writing to inform you that you are showing an advertisement that is severely discriminating women. This is the advertisement of Green Flag Motoring Insurance. I have also contacted them concerning this issue.

First of all I just wanted to make sure you know how they are discriminating women in the commercial. They are screening a woman in a car which has broken down; while doing her make-up and acting all dumb and incapable of doing anything. She calls for roadside assistance and a male mechanic comes zooming in with his truck to save “the damsel in distress” by fixing her car.

Now yes, some women may be less capable in fixing cars but why did you have to show the woman doing her make-up in the car waiting for the male mechanic? Now this is showing us the woman doesn’t really care or know what’s going on. She just calls the male mechanic if there’s any trouble and starts to look good (as if all she cares about is her looks).

Why couldn’t the person in the broken down car be male? Or why couldn’t the Green Flag mechanic be a woman? Yes, it may be rare but there are hundreds of women mechanics now in this day and age.

But my argument is about the woman doing her make-up. This really drives me mad as if she is representing all females being incompetent and useless sitting in the car broken down doing nothing but her make-up. It would be better if she would get out the car and be a little bit more active, maybe opening the bonnet to see what’s wrong.

I feel very strongly about this so ITV can you please get together with Green Flag and take some action before I sue a company for discrimination and quasi-stereotyping.

Yours Sincerely An Angry Viewer

III. Language Track

1. In the text above, find 5 words in which ‘er' and ‘ir’ give the sound /з:/ and reproduce them in contexts. Practise saying them in your own sentences.


1. Study the difference in meanings. From the text above, reproduce the words in the context and interpret their meanings. Make up your own sentences by analogy.

advertisement, or advert (noun) — a picture, set of words, or a short film, which is intended to persuade people to buy a product or use a service.

commercial (noun) — an advertisement on TV or radio.

Example: The Sunday papers are full of advertisements for cars.

Example: Who directed this commercial for TV?

2. Consult a dictionary and explain what is meant by:

• a radio advert

• a job advertisement

• a news bulletin

• a poster

• a billboard

• classified ads

the information about outstanding women in the “Women’s Hall of Fame” with emphatic intonation. Say what Ukrainian women you would introduce there if you had a chance.

Women’s Hall of Fame

Some of the women who had shown the world that they were as powerful and as capable as men, they overcame traditional gender roles due to their passion for their vocations:

1. Clara Barton (1821-1912)

Founder of the American Red Cross, Barton ministered to injured soldiers during the Civil War and became known as the “Angel of the Battlefield”. Devoted to the organization, she later took to the field, providing relief in the Spanish American War at the age of 77.

2. Amelia Bloomer (1818-1894)

First woman to own, operate and edit a newspaper for women, The Lily. First published in 1849 in Seneca Falls, New York, it became a recognized forum for women’s rights issues. She often wore full-cut pantaloons under a short skirt, giving birth to the term “bloomers”.

3. Myra Bradwell (1831-1894)

America’s first woman lawyer. When denied permission to practice law in Illinois (despite passing the bar examination) because of her gender, she began publishing The Chicago Legal News, a very successful legal journal. When the laws changed in 1892, Bradwell was admitted to practice in Illinois and in the U.S. Supreme Court.

4. Mother Teresa (1910-1997)

She dedicated every day of her adult life caring for “The dying, the cripple, the mentally ill, the unwanted, and the unloved” and she loved every minute of it because she was loving, she was cleaning, feeding. They found men, women, and children dying on the streets who were rejected by local hospitals. The group rented a room so they could care for helpless people otherwise condemned to die in the gutter. In 1950, the group was established by the Church as a Diocesan Congregation of the Calcutta Diocese. It was known as the Missionaries of Charity.

1. In the text above, find the sentence with would in the if-clause and translate it into Ukrainian.

2. Complete the instruction and give your own examples.

If you want to make a polite request or express insistence, use...

3. Complete the sentences.

1. Were yours a full-time mother, she would spend more time at home.

2. Were he an advocate of equality among the sexes, ...

3. If you should adopt traditional gender roles in your family, ...

4. If you will insist, ...

5. Had they asked me, ...

6. ... I would help my mother more with housework..

4. Paraphrase the sentences as mixed conditionals.

1. She didn’t study hard. She won’t make a career.

If she had studied hard, she would make a good career in the next few years.

2. Her mother is a school teacher. She paid much attention to her daughter’s perfect attendance.

3. I don’t know them very well. I didn’t invite them to my birthday party.

4. We’ve bought a new house recently. We don’t have much money to spend these days.

5. I got a job as a cafeteria lady at the local school. I will be able to earn some extra money for the family.

6. This woman has a heart of gold. She dedicated her life to homeless children.

IV. Communication Track


a) Read and learn how to express evaluation. Look at the pictures and fill in the mini-dialogues.

1) - What do you think of ... ?

- I find it a bit frightening really. I don’t see a lot of

... for children.

horror film

2) - How would you compare ... and ... .

- There is really no comparison. ... is much better than ... .


3) - What are some of the pluses of ... ?

- The greatest thing about ... for me is ... because ... .

quiz show

4) - What is on the minus side ... about ...?

- Well, it’s a bit of drag. It’s a waste of time, I’m afraid.

soap opera

5) - My dad can’t do without listening to a ... .

- No wonder. It surely helps him to keep abreast of time.

news report

b) Read and respond.

1. - I can’t do without television.

- No wonder. It surely helps you to keep abreast of time.

2. - What do you think of couch potatoism?


3. - How would you compare chat chows and quiz shows?


4. - What are some of the pluses of soap operas?


5. - What is the minus side of documentary programmes?


6. - We have a great choice of TV channels.


7. My mum can’t drag me away from the screen when something interesting is on.


8. - What goes your Dad say about your TV favourites?


c) Read and give context to:

Example: 1. - How would you compare these two channels?

- There’s really no comparison.

2. - ...

- No wonder.

3. - ...

- I find it really exciting.

4. - ...

- Well, it’s a bit of a drag.

5. - ...

- It’s much better than the others.

6. - ...

- It’s a waste of time, I’m afraid.

7. - ...

- The great thing about it is that seeing is believing.

8. - ...

- On the minus side, it’s a bit frightening really.


a) Before you listen

You are going to listen to Alice’s talk with her friend Phil. Read the beginning of their dialogue and try to predict its content.

Alice: Whew! School is over at last. Now my brother and I can spend most of our time outdoors.

Phil: How about relaxing in front of the television, eating popcorn and watching your TV favourites? ...

b) While you listen

Listen to the conversation and say what kind of televiewer Alice is. What does Phil think about her achievements?

c) After you listen

Say how you can escape from potatoism.

Writing: Project

At the end of the unit, write an evaluation report about a media message of your choice.

Your steps

1. Prepare for your project work. Choose a media message (a commercial, a news report, a show etc.) for evaluation.

2. Find your project partner(s). Move around the classroom and find out who evaluates TV programmes in a similar way.

3. Think of the title of your project.

4. Prepare for the presentation of your project.

5. Present your project to the class.

6. Listen to your friends’ presentations and give your feedback in writing. Use the evaluation card below.

Evaluation Card


Group 1

Group 2

Group 3

1. If the title is suitable:

2. If the information is interesting:

3. If there are any fresh ideas:

4. If the presentation is good:

At Home: Listen to the radio, or watch TV, or search the Internet and find the information about gender roles in the media. In your WB, write a comment (50-70 words) on what you notice.

1. What gender roles are touched upon in Ukrainian media?

2. What’s your attitude to the items described?


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